Pleasure and pride brims in me each time a person I know achieves “new kid on the block” status. Set a week ago on this very desk, I received one of those soundy image text thingies from Sello Medupe. I didn’t read it then because it would require for me to blink, I couldn’t afford to blink because an editor of a weekly I contribute to had just breathed deadline three times in my ear, I really didn’t blink. Later that night (still on this desk), I received yet another soundy text and this time my dear pal was sharing that one of his striking creations made the cover of True Love Magazine. I knew I had to hook up a copy soonest –as I do every month and schedule a catch-up with him. On the March 2012 cover, styled by Palesa Mahlaba and Photographed by Aubrey Jonsson, local soapie actress Sindi Dlathu strikes a pose in the fabulous floor length layered printed mesh frock by SCALO. Looking every bit the pretty statuette dipped in liquid chocolate bronze bits.

Sello and I sort of grew up together in this industry. We met many years ago when he showcased at a collective young designers’ show I styled and it’s quite invigorating that we have both grown so much in our fashion paths. I have put together a total of 10 FACTS I feel you need to know about this soaring star.


  • He is part self taught and part educated. Sello started making clothes for his friends and family as a teen. He then went to intern for Palesa Mokubung’s reputable Mantsho label as a beader where he also learned great business acumen.
  • After careful persuasion, his mother agreed to enrol him at Sew Africa College where he fast became popular whilst scooping a squad of awards including Outstanding Student in his first year.
  • While studying fashion he dabbled with modelling and starred in a few local runway shows, a print ad and a billboard.
  • In 2010 SCALO took part in Africa Fashion International’s Fast Track initiative during Joburg Fashion Week.
  • Even though he has done menswear before, Sello has a penchant for dressing women because has great plans to bridge certain untapped market.


  • He currently works solo and partly likes it that way because he is able to concentrate on the finer details. He is however; open to taking on anyone who might be in need of opportunities similar of the kids he has been afforded.
  • The True Love Cover Dress was initially designed for a musician client until Palesa –TL’s Fashion Editor spotted it on his social media page and called for it, a week before the shoot. Believe it or not, it took all of 20 minutes to make from scratch.
  • When his fabric suppliers got word of the cover, they arranged for a surprise celebration with him.
  • Various re-designs of this dress have since on high request since the cover hit the stands.
  • For SCALO, magazine cover page has always been on the cards and Sello says to be extremely grateful. Next he says it only gets better.


Well done mate. GREAT TINGS GWAN!!



  1. Pingback: #TGIFF: THANK GOD IT’S A FASHION FRIDAY. | mjandstuff

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