GEAR UP luckyboy.

luckyboy

luckyboy

I’ve been hinting the arrival of my Limited luckyboy clothing line for a while now. Finally, the pieces are available to purchase on MSCBoutique.com and via Maria McCloy’s stall at the Market on Main, every Sunday (NOW DO THE RIGHT THANG!). I’m not going to try and do my own blatant PR on this blog *insert rapturous laughter here* and tell you how super great it really is. -That you can see on the label’s own Tumblr. In the meantime let me feed you some good stuff. Do enjoy these images of the launch campaign starring Ridwaan Abbobaker, Ashwin Bosman, Sbusiso Masombuka, and Brighton Ngoma shot by the amazing Eunice Driver. Also featured here, I included my own few snaps of Previdar Magazine’s Hloni Senokoane aka @fashionwidower.

luckyboy logo

Ridwaan Aboobaker werqing the pouch pocket TEE

Ridwaan Aboobaker werqing the pouch pocket TEE

Sbu on the button down steez.

Sbu on the button down steez.

Featuring Brighton ngoma.

Featuring Brighton Ngoma.

ASH for some printed long pocket detail.

ASH for some printed long pocket detail.

digital print vs plaid draw strings.

digital print vs plaid draw strings.

for those double button linen shorts with pleated details.

for those double button linen shorts with pleated details.

a blue drop-crotch story.

a blue drop-crotch story.

Luckyboy launches at MSC Boutique -PRESS

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