I tweeted the other day that “I openly judge and sometimes look down on people who wear unmatched socks”. As it always pens out, I have a sad little friend who thinks the opinions I air out on social networks have everything to do with him. Sad I say. Anyway, yes, I cannot stand mismatching socks quite on the level as I despise counterfeit crap or a mindset which comes across as that. Take for instance, the way every Tom Dick, Harry and their middle dude-cousin thinks they own Happy Socks –referring to their bright coloured socks. What utter f**kery!? I understand an aspiration point and I am all for whishing, hoping and making plans to get a pair of the fabulous Swedish designed hosiery, I know I do. The only problem I have is, when you start telling people that any pair you have with a bit of character is Happy Socks. That right there makes me mad as hell. Call things by their names or shut it.
Geeeee!! Now that was a rant. I think it’s pretty clear that I am a great fan of Happy Socks. Am for every single pattern they have ever put out since the inception in 2008 and I really don’t have any excuse to stock up on a few pairs. While I do the right thing over here, I suggest that you check out their current Spring Summer campaign *images below* shot by Joel Rhodin in Barcelona and Stockholm. So happy!!!