The sickeningly stylin’ steward of the #Navy keeps BRINGING IT with her creations for River Island. We’ve been served bottomless hints for a while and I have to say, the wait was so very well worth it if this newest campaign for the London born label’s fall 2013 collection is anything to go by. Starring four totally different models (signifying the high-street brand’s broader reach), this photo story was photographed by Lachlan Bailey and styled by Mel Ottenberg. Rihanna’s contribution seems to be an extension of her own current state of style, think grungy, streety, inner city and chic-girl-next-door-like sports elements. To quote a conversation I had with a friend whilst trying to add oversized baseball jersey inspired tees onto shopping carts and wish lists last night “We should have seen it coming, since it’s all she’s been wearing”. If you ain’t #G4LIFE, this ain’t for you!