Elle Magazine SA in association with BlackBerry ® has recently introduced the Top Seven contenders for this year’s coveted title as the official #StyleReporter2013. I have blogged about the rad prices before and one of these these expertly chosen finalists is just a few challenges away to commencing a career in fashion publishing with great online presence and ultimately a hot ticket to can sit at our table. LOL. The final seven is made up of a fascinating assortment of personalities and the judging panel did such a stellar job affording them the opportunity to communicate their spirited strengths. Ed Suter reports that he would like to see them maintaining their individualism throughout the challenges and Jackie Burger advices that they should “spot and set the trend, not follow”. Jenna McArthur commended them on their ability to “understand the importance of social media and their role” and Kelly Berman from the Design Indaba appreciated how they shifted her perspective through their Tumblr pages.
Being a liker of things that I am, and having been doing this for just less than 340 years (that’s in bloggers years), I just couldn’t help but suss out their blogs to find out what it is that sets them apart.
Niquita Bento’s blog is carefully curated and I love that each post has a threading story with a clear subject. Her strong point is definitely the way in which she exposes fashion’s derivatives; from architecture, to daily bits and bobs.
Thanda Kunene’s is clearly a huge fan of fashion eclectics. His penchant for unpolished details is his money point because it invites the reader in and allows them to form an opinion on an image that could otherwise have been random.
Elelwani Netshifhire’s focal point is more on the referenced style part and less about trends and fads. I appreciate that in addition to great style, she is keen to inform the reader about the decision she chose a certain subject.
Lebogang Tlhako blogs about the current 90s revival street style vibe and tells a story of her younger years, including exterior influences. Stars of her posts are enthusiasts who share in the untamed direction as echoed by an era of personal style.
Kirsten Mackrill’s kinship for the cross pollination between fashion and art is all kinds of inspiring. She blogs with awareness and can pick out a key elements from a street style shots and relate them to existing works of art.
Kabelo Seshibe’s blog investigates expressionists in a raw manner. She photographs rebel-eque rockstars of the inner city streets. Her approach is unapologetic, styled free-hand and her subjects possess a confident edge.
Themba Mbuyisa is a big fan of colour. Colourful personalities, colourful fashion and his colourful surroundings are an important approach to his blogging technique. His focal point broadens from basics and how they form part of current cult trends.
This is definitely on the right track and since it is evident that most of them are new, my only piece of advice I can share is that once they have formed a strong identity, there should be no turning back. To me blogging is about sharing how far one can stretch oneself and still remain loyal to readers. Y’all don’t need luck. You’ve got this.