The L’Oréal Paris brand is big bizniz within the grooming industry and it makes absolute sense that their newest spokespeople have the most admirable social currency to date.
Lara Stone is famed for re-standardising the top model board with her atypical looks and personality. L’Oréal’s Global Brand President; Cyril Chapuy describes her as “a real model icon.” In addition to heralding her rebellious, edgy sensual beauty, Cyril adds that “she remains incredibly genuine, true, sensitive and super fun”.
Blake Lively’s all-American gal vibe embodies an ageless Hollywood glamour which I believe is eternally aspirational. Having firmed many roles as an actress, she organically dabbles in fashion as a muse to household names. Cyril Chapuy commended her status as “a beauty icon for a whole generation” and further spoke of her “gorgeous gold-dipped hair, luminous gaze and drop dead smile” as definite features that would strengthen her relationship with the L’Oréal brand.
The two lovelies will be spokespeople (respectively) for future great product innovations in several categories, including make-up, hair care and hair colour. I cannot wait to see stellar campaigns soonest.