My PUMA family keeps getting bigger and awesome(r) by the moment. The super rad fashion, sports sand Lifestyle brand has just announced a fresh relationship with fashion and music’s gorgeous love-child; Solangé Knowles. Her role within the brand will be that of an artistic director for the Girls of Blaze Disc Collection which features four unique versions of the iconic PUMA footwear style the Disc Blaze made for the first time for women. As soon as the news broke, the ever so stunning Bernice Maune from Destiny Magazine rang me up for an interview and you can read her post via the online publication over HERE. “This collection will be released by PUMA in February 2014. The Girls of Blaze Disc Collection was inspired by the sights and sounds of Brasil. With all eyes on Brasil in 2014 for the world’s largest soccer event, Solange celebrates the nation’s spirit with this collection. She enlisted four up-and-coming designers to put their own creative spin on PUMA’s Disc Blaze style. Gerlan Marcel of GERLAN JEANS; visual artist, musician, and photographer Hisham Baroocha; and Darlene and Lizzy Okpo, design team for the women’s wear collection William Okpo, have each created their own colorful interpretation of the PUMA Disc.”
In addition to this product collaboration, Solange recently curated and art directed digital content for PUMA with WhoWhatWear.com, where she hand selected four up-and-coming “It Girls” of various industries to be featured highlighting styles from PUMA’s Women’s lifestyle collections. In addition Solange has put her creative talents to work on additional PUMA Women’s lifestyle media and marketing focused initiatives, lending her creative eye and fashion sense to the category. These programs will be released in the coming months.