Most international labels have a way of creeping up on us and have us all beaming with crazy excitement in no time. Well, not the 24 years old American denim brand; Lucky Brand. As of today, all the way until the 11th of May, Lucky Brand embarks on an exciting drive to benefit the SOS Children’s Villages in Port Elizabeth.
The call is out for all of us who can, to please take in our worn pairs of jean-pants to Lucky Brand’s store in the Eastgate Mall or the newly opened flagship in Centurion Mall. For this, shoppers will receive a fifty percent discount on their next purchase of a new pair of Lucky Brand denims.
The initiative is aimed to collect at least 3000 pairs of jeans and all items will be repurposed into really awesome denim products and sold for profit by women in the communities.
I have to admit, I have spotted Lucky Brand in Edgars Stores for a while now and even though I had promised myself to make a U-turn soonest, I never really got it because I always get a bit too absentminded whenever I am surrounded by cool things. “From straight to super skinny, relaxed to bootcut, slim or boyfriend, Lucky Brand denims are available in a huge array of styles, colours and washes to make sure you’re perfectly fitted, and on-trend this season.” #IGotSchooled
As you can see from the pic above I have already gone my fave Lucky Brand store and done the right thing whilst wearing my very first pair of boot cut jeans throwing back a look straight out of the early 1970’s. I am excited for my well loved jean’s future. Once you have donated a clean and wearable pair of denims, share the experience using the #LuckyDenimSOS hash-tag and joing on the rad conversation whilst doing a whole lot of good.