Y’all might as well go on and refer to this as PUMA Week all over the #MJandSTUFF HQ. My fam keeps escalating their awesomeness even after a successful PUMA x Brazil line throughout the World Cup. I am dedicating this week, well what’s left of it to include daily posts about the rad activities and product to hit the streets soonest. First up; the main reason to why people close to me must have been exposed to brusque gasps and untimed air-punches alongside many erratic performances from yours truly: The most recent collaborative effort between PUMA and the fab-tastic Fashion House of Alexandra McQueen. The PUMA x McQ Autumn-Winter W 2014 collection to be exact.
Back-flips were spun (by me of course) when news of the contemporary brand that is McQ and my hommies at PUMA came out because when two great labels come together, thrills of epic proportions are bound to happen. You might have seen my fervent hint all over my facebook page a few weeks ago. True to form, the AW14 collection embodies the unmatched rebellious spirit known to best be represented by McQ and PUMA’s progressive and design-led ethos which have been nothing short of incredible for over 65 years.
The collection combines Burton’s gothic fashion styling with PUMA’s use of sports performance-inspired constructions – traditional athletic shoes are transformed by designs influenced by human anatomy, with ribcages and tendons creating cage-like styling on iconic sports trainers.
I am crushing all over the collection for a couple reasons. One: all of it is insanely AH-MAZING! Two: for proving that more often than not, intelligent collaborations need not compromise on reputable aesthetics in order to come up with designs that will go down in history. Three: I have been losing sleep over the McQ Run Mid sneaker, which is originally an athletic shoe given additional structure with heavy use of PUMA’s moulded TPU, laid over premium mesh and nubuck to create a rib-cage effect.
Do check out http://www.pumaselect.co.za to keep up to date with the landing of these kicks to a store near you.