Is anyone else out there as excited for the approaching spring season as I am? Not so long ago I thought nothing could possibly propel my optimism any further. That was all until I saw CALL IT SPRING’s pretty awesome emoji inspired campaign. Taking cue from an evident fact that today’s social culture is awash with automatic scrapbooking as a central form of communication, this spring 2014 campaign is right on the pulse. As something of a tradition with CALL IT SPRING campaigns, this here campaign follows a group of friends on apt everyday adventures, particularly a generation of downtown LA cool kids as they explore the nerve centre of their surroundings. I am seriously all about the poetic and somewhat personal angle here -chilled and unaffected as I would preach.
The mastery of campaign is credited to the skills of Art Director Vanda Dafari working alongside Stylist Havana Laffitte and photographer Tim Barber. Now I’m really excited about counting down all the awesomeness coming with spring 2014.