I don’t know if this has anything to do with an infectious enthusiasm of new season and all but literally, everywhere I go, almost everyone I meet wants to engage in an adoration themed conversation about the #PUMAxSophiaChang collection currently available at the #PUMASelectJozi and #PUMASelectCT stores. It’s like a massive tide, I tell you. The much loved magnifier of pop culture, attitude and style with ambition has once again joined forces with PUMA for a range trailing the worthily successful #NextStartsNow collection from last year. I am lust for almost every piece in the line, not only because the “Queen of Bun” delivered yet another notable selection for the fam, but also, the fact that this time around, she created works of art for both men and women. “for a global audience” she mentioned to Elle Magazine SA in the current September 2014 issue. The theme for the collection is Brooklyn and its iconic imagery such as the Brooklyn Bridge. It is characterised by black and white pattern graphics and Chang’s signature illustrations of New York City skylines.
The collection is rounded out with a stunning unisex Sophia Chang Varsity Jacket and Backpack. The jacket is packed with details; including Sophia Chang designed felt logos, intricate embroidery and an all over Sophia Chang print lining which nods to the rest of the collection. The streetwear inspired backpack comes with a top webbing carry handle with genuine leather trim, all-over Sophia Chang graphic print and Sophia Chang signature Logo and PUMA Archive Logo both featured as a premium sign off.
Anyone who can stylishly update heritage designs with a relatable twist is definitely worthy of the entire buzz.