#PUMAXSOPHIACHANG: THE STUNING SEQUEL.

PUMA Sophia Chang x PUMA

I don’t know if this has anything to do with an infectious enthusiasm of new season and all but literally, everywhere I go, almost everyone I meet wants to engage in an adoration themed conversation about the #PUMAxSophiaChang collection currently available at the #PUMASelectJozi and #PUMASelectCT stores. It’s like a massive tide, I tell you. The much loved magnifier of pop culture, attitude and style with ambition has once again joined forces with PUMA for a range trailing the worthily successful #NextStartsNow collection from last year. I am lust for almost every piece in the line, not only because the “Queen of Bun” delivered yet another notable selection for the fam, but also, the fact that this time around, she created works of art for both men and women. “for a global audience” she mentioned to Elle Magazine SA in the current September 2014 issue. The theme for the collection is Brooklyn and its iconic imagery such as the Brooklyn Bridge. It is characterised by black and white pattern graphics and Chang’s signature illustrations of New York City skylines.

The Sophia Chang Track Jacket features a NYC skyline inspired all over graphic print that recurs throughout the collection. One item that eschews the print theme is the Sophia Chang Graphic Sweat. However, the ‘Brooklynite’ logo scrawled across the sweat leaves the wearer in little doubt about the themes and inspiration of the collection. Technology packed windbreakers and all-over print t-shirts complete the athletic inspired women’s apparel offering.

The Sophia Chang Track Jacket features a NYC skyline inspired all over graphic print that recurs throughout the collection. One item that eschews the print theme is the Sophia Chang Graphic Sweat. However, the ‘Brooklynite’ logo scrawled across the sweat leaves the wearer in little doubt about the themes and inspiration of the collection. Technology packed windbreakers and all-over print t-shirts complete the athletic inspired women’s apparel offering.

PUMA Sophia Chang Tokyo 084

PUMA Sophia Chang Tokyo 069

PUMA Sophia Chang Tokyo 074

PUMA Sophia Chang lifestyle 12

Men’s Apparel and Footwear Men’s apparel and footwear sees all over print and patterns used to a vastly differing effect. A more reserved approach to the use of all-over print contributes to a refined, yet still visually arresting collection. PUMA’s famous T7 Track Jacket is given a Sophia Chang makeover creating a contemporary, fashion forward option.

Men’s Apparel and Footwear
Men’s apparel and footwear sees all over print and patterns used to a vastly differing effect. A more reserved approach to the use of all-over print contributes to a refined, yet still visually arresting collection. PUMA’s famous T7 Track Jacket is given a Sophia Chang makeover creating a contemporary, fashion forward option.

PUMA Sophia Chang lifestyle 4

PUMA Sophia Change lifestyle 7

PUMA Sophia Chang lifestyle 2

Footwear  The Basket Classic earned its stateside reputation on NYC basketball courts during the 60s and this premium leather version features a sock liner with Chang’s doodle graphic, packed with ghetto blasters, bicycles, bridges and more. In contrast the Basket Mid, a premium leather mid-top, has a tonal cityscape on the upper that demands attention. Footwear sees the Basket and Basket Mid echo their female counterparts with all over tonal graphics.

Footwear
The Basket Classic earned its stateside reputation on NYC basketball courts during the 60s and this premium leather version features a sock liner with Chang’s doodle graphic, packed with ghetto blasters, bicycles, bridges and more. In contrast the Basket Mid, a premium leather mid-top, has a tonal cityscape on the upper that demands attention. Footwear sees the Basket and Basket Mid echo their female counterparts with all over tonal graphics.

The collection is rounded out with a stunning unisex Sophia Chang Varsity Jacket and Backpack. The jacket is packed with details; including Sophia Chang designed felt logos, intricate embroidery and an all over Sophia Chang print lining which nods to the rest of the collection. The streetwear inspired backpack comes with a top webbing carry handle with genuine leather trim, all-over Sophia Chang graphic print and Sophia Chang signature Logo and PUMA Archive Logo both featured as a premium sign off.

Anyone who can stylishly update heritage designs with a relatable twist is definitely worthy of the entire buzz.

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