The anticipated Item of Today has me deep in my feelings, throwing back to a moment (not so long ago –contrary to whatever belief) right after high school, when almost every third small town female I knew within my age group took part in just about all forms of parental bribery to attain a GUESS Bag. Coveted in all manners imaginable, I would often overhear and pep-talk many a girlfriends when the desire hits hard.
Fast-forward a couple of years later and having grown in parts and gone through several brands and bags alike, I have just recently had a mini-reunion with an old friend and spent a great deal of the luncheon reminiscing about the relevance of GUESS Bag in every gal’s life story. My chum’s eyes soaked and widened when I shared with her images of the brand’s newly revealed campaign for the next summer. Shot by creative duo and long-time GUESS collaborators, Claudia and Ralf Pülmanns and directed by Paul Marciano, CEO and Chief Creative Officer for GUESS?, Inc. the campaign features the stunning GUESS tote making a debut in a series of updated designs. Absolutely worthy to be awarded the #IOT title.
Picked because my friend gaps all sorts for it and also because I truly believe in the bag’s budding star status as something to work across generations. The paint stain floral print, the considered edge juxtaposing functionality and of course the brand’s dependable quality.