AAH, ABOUT A BAG. A VIA LA MODA STORY.

Mahlatse James MJ AND STUFF, Via La Moda 01

I find the concept of “coming full circle” a really frightening and funnily awesome at the same time. Perhaps one has come accustomed to throwing the term around –loose as I do, as a way to find chill feelz because I simply cannot contain the exciting explosion channelled by an opportunity to celebrate pure greatness of my times. The re-launch of Via La Moda’s showroom had me all giddy and fuzzy and fuzzy and stuff on the inside.

MJ AND STUFF x Via La Moda 02

Over the years, I have followed the brand’s beautiful collections of master handmade handbags, always reminding me of the very first time I fell deep in love with it a while ago when I still worked fulltime for a print publication. The business was founded 26 years ago right here in Jo’burg by the charmingly knowledgeable Hanspeter Winklmeyr.

I had the most remarkable of times at the re-launch of Via La Moda’s showroom, alongside a few industry contemporaries  and Hanspeter was once again very generous with his time; taking us all through every single step to creating some of the most sought after bags. A definite set of enviable artisanal skills refined over the years throwing back to his beginnings when he started working in his grandfather’s workshop as a young boy in Austria.

Master at work

Master at work

MJ AND STUFF x Via La Moda 04

*cue a worthy collective and rhythmic stream of ooohhhs and aahhs*

MJ AND STUFF x Via La Moda 05

Every bag and accessory is hand-made according to the highest standards.  Organically tanned raw materials are used in order to preserve the natural characters of the skin.  The skins are sourced from only the best suppliers around the globe, and those who comply with the standards and regulations set in place to ensure ethical practice.

The most precious of ostrich, crocodile skins among many other exotic finishes make up the coveted Via La Moda collections –talk about a perfect marriage of art and science. And, Via Veneta, the more affordable and bang-on-trend range is masterfully manufactured using patent leather, calf and gorgeously soft goat’s skins.

MJ AND STUFF x Via La Moda 06

It is near impossible to walk into the showroom and not wish to leave with one of the stunning pieces. Especially, knowing that the factory shares the same building. I go crazy for Via La Moda. All day every day.

 

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